Outside of your primary business, your website can make money. Your digital real estate is valuable after all. This post is for you if you’ve ever wondered how you might profit from placing advertisements on your website. We at CodeFuel are always coming up with new ideas and solutions to help publishers make more money. We’ll provide you an overview and some tips in this post on how to use Google AdSense to your advantage. Let’s start.
What is Google Adsense’s Process?
A Google tool called Google AdSense allows publishers to make money by running advertisements on their websites, blogs, or YouTube videos. Depending on the type of advertisement, Google may pay you when a visitor clicks on it or based on ad impressions.
The adverts may be interactive, text-based, visual, or visual. An automated ad auction mechanism is used to choose these advertisements. The highest bidder among Google AdWords users that are bidding is chosen in the auction.
Google chooses the advertisements for your website using a variety of targeting techniques:
Contextual targeting: they identify the webpage context and match the adverts to it by analysing the keywords used, the word frequency, and the link structure.
Placement targeting enables marketers to pick the locations where their ads will display. Advertisers who believe your site can help them reach their target audience have chosen these ads.
Placement targeting: enables marketers to pick the locations where their ads will display. Advertisers who believe your site can help them reach their target audience have chosen these ads.
Personalized targeting:Advertisers can choose websites that cater to a certain category, for instance, through personalised targeting (musical theatre lovers).
Run of Network targeting: is an option that includes all AdSense network sites except those that are specifically omitted.